Senior Event Marketing Specialist – Channel & Partner Marketing

Your Background

· 3+ years experience in B2B event marketing

· Demonstrated experience in channel marketing or partner marketing environments

· Experience managing corporate events end-to-end

· Strong vendor negotiation and budget management skills

· Comfortable working with executive-level stakeholders

· Familiar with CRM systems and event lead tracking

· Highly organized with strong attention to detail

· Calm under pressure and solution-oriented

Your Impact

1. Channel & Partner Event Execution (Primary Focus)

· Plan, coordinate, and execute B2B partner events across Canada

· Manage tradeshows, roadshows, lunch & learns, executive hospitality events, and sponsorship activations

· Own venue sourcing, vendor negotiation, contracts, and budgeting

· Manage registration platforms, attendee communications, and on-site logistics

· Act as on-site lead ensuring seamless execution

· Create structured post-event ROI reports tied to leads and partner performance

2. Vendor & MDF Program Coordination

· Work directly with vendor channel marketing teams (e.g., Fortinet, EV partners, hardware vendors)

· Support co-branded initiatives and manage Marketing Development Funds (MDF)

· Track budget utilization and ensure compliance with vendor guidelines

· Align event objectives with vendor quarterly priorities

3. Brand & Creative Alignment

· Collaborate on signage, booth design, event collateral, and presentation materials

· Ensure consistent brand presence across ITD, EMS, and EV divisions

· Coordinate production vendors for printed and experiential assets

4. Cross-Functional Collaboration

· Align event strategies with Sales pipeline objectives

· Coordinate executive participation where required

· Work closely with internal marketing team on content amplification

What Success Looks Like (6 Months)

· Independently running partner events with minimal oversight

· Strategic and compliant MDF fund utilization

· Improved event execution systems and playbooks

· Structured post-event reporting tied to measurable ROI

· Marketing Manager regains strategic bandwidth

Nice to Have

· Experience in IT distribution or enterprise technology

· Experience with Salesforce, HubSpot, Odoo, or similar CRM systems

· Familiarity with trade show booth design and fabrication

· Experience with event registration platforms

· Photography or event recap content experience

Why Join Foreseeson?

· High-visibility role within a growing national brand

· Direct exposure to vendor executives and channel leaders

· Ownership over premium partner activations

· Clear growth path into Channel Marketing Manager or Marketing Operations roles

· Opportunity to help scale marketing systems within a 25-year legacy company entering a new growth phase